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Copy Writing
Copy Supervisor
Permanent Remote
About the job
As a copy writer, you will be working alongside the team in a high-growth journey. You will be responsible for the complete growth funnel.
Key result area
- Landscape: Understanding of B2B marketing and what it entails (and how it is different from B2C)
- Customer: Understanding B2B target personas, competition set and industry of the client
- Content: Ability to craft content strategy according to buyer journey
- Objectives: Understanding how B2B objectives work for a client (Go to Market / Thought Leadership / Product Marketing / Demand Generation)
Content/Copy & Strategy
- Understanding of various content marketing formats popular in B2B writing (Whitepapers, e-books, blogs, video scripts, reports)
- Strong research capabilities and ability to cull out actionable insights from complex documents to make marketing sense
- Be up to date with LinkedIn, Twitter and Facebook and the various content solutions the platforms offer
- Ideate on creative campaign ideas with the larger team from the copy front (both for existing clients as well as, for pitches)
- Ability to quickly create a presentation to demonstrate an idea and present to the client
Team Management
- Set up strong reporting and governance/ review mechanisms in place for all content writers of the company
- Regular feedback for improvement in the style/campaign direction of the client
- Help the team in brainstorming and cracking big ideas and ensuring the relevance of the idea is married to the objective
- Allocate resource required for pitch or other internal marketing as and when required
- Plan regular training sessions, assist our LMS (Learning Management System) head by suggesting relevant courses that can be done by the writers
- Maintain a quarterly scorecard for performance understanding and regular feedback for appraisals
Company Initiatives
- Be an active stakeholder and participant in leadership sessions organized by the CEO
- Suggest process improvements, tools, frameworks for better content, and hence, company performance
- Participate in internal marketing campaigns and idea brainstorming sessions
- Regular weekly plans discussion with the CEO and updating him on the pending and completed tasks
General Proficiencies
- Be good with understanding, interpreting and debriefing marketing briefs
- Confident to engage with the clients directly over calls and video conferencing
- Proficient in MS Word, Excel and PowerPoint
- Excellent communication skills (written and verbal)
- Both independent and a team worker with situational wisdom and flexibility
If you’re an expert in your field, and these words REALLY reflected with you, write to us regardless of whether there is an opening.
