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Developing your Strategic Narrative
The counterintuitive secret of winning companies in B2B
A guidebook for global brand expansion
This is a guidebook to real success for companies that are already global or all set to be–with an existent product market fit, success in at least one country/market, a CEO/sales team that can close deals, at least $10M in annual revenues, and a desire to grow globally.
Going Global
As a global branding and marketing agency, we understand the unique set of challenges B2B firms face on their journey toward global expansion. Many such companies seek our expertise to increase leads through their website or a LinkedIn campaign, driven by a misplaced confidence that marketing campaigns guarantee success.
What they don’t understand is that while it’s easy to build a website or run a campaign, those alone cannot possibly conjure up the expected numbers. It’s akin to placing a billboard with just your phone number on it. No matter how busy the location gets, you rarely get the kind of results you set out to achieve.
