UiPath builds a thought leadership led ecosystem, Pioneers of Automation for automation experts across the globe

Our Expertise

An ecosystem that fosters innovation and brings together some of the biggest leaders in the industry has the ability to evoke revolutionary ideas and thoughts.
With the vision in mind, UiPath, a leading Robotic Process Automation vendor, wanted automation experts to collaborate, share their vision, and exchange ideas about the RPA industry. This platform would facilitate knowledge sharing between pioneers and which would eventually lead to content on thought leadership.

Planning and Execution

UiPath in association with agency partner FrogIdeas, built Pioneers of Automation, an ecosystem for automation experts to sign up for the program, and share thought leadership content. The cycle was designed in a way in which whatever content was submitted would be reviewed by the editorial team before going live on the website. The content was refurbished and curated to then be amplified on multiple social media platforms. A major part of the strategy was building the microsite for UiPath India which acted as a content repository for the thought-leadership content.

Step 1

Designing a platform built for automation experts

Create a platform and positioning that resonates with automation experts

Step 2

Networking with industry leaders

Collaborate with thought leaders as they create insightful content

Step 3

Leverage social media and partnerships for amplification

Leverage Social media and ET partnership to promote the content and thought leader
The idea to build a thought leadership-driven community proved incredibly effective with some of the biggest names of the automation industry associating themselves with this platform. Pioneers of Automation saw active participation from automation experts across the globe. Enthusiasm to lead key conversations stirred the community to contribute more and engage more with enthusiasm.
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Jayant Kshirsagar

Senior Director, Brand and Business Marketing, SAP Indian sub-continent

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